The Mori region is known for its traditional agricultural products and local grains. The establishment of the Collection Center is therefore being viewed as an important step toward connecting these products with wider markets through organized collection, quality improvement, value addition, attractive packaging and collective marketing.
Cooperative currently has 150 groups, 18 Village Organizations and 862 women members associated with Self-Help Groups.Grading, Packaging and Collective Marketing . A major initiative to strengthen rural livelihoods and connect local products with organized markets was undertaken during the Multipurpose Camp held in Mori Development Block on Wednesday, with the formal inauguration of the Collection Center of Tons Valley Autonomous Cooperative, Mori, established with financial support under the IFAD-funded Rural Enterprise Acceleration Project (REAP)–Gramothan.
ThCamp was attended by Regional MLA Mr. Durgeshwar Lal, District Magistrate Mr. Prashant Arya, Chief Development Officer Mr. Jai Bharat Singh, along with officials and employees from various departments, local representatives.
The Collection Center was inaugurated in the presence of Chief Development Officer Mr. Jai Bharat Singh, District Project Manager Mr. Kapil Upadhyay, Block Development Officer Mr. Dalveer Aswal, and Livelihood Coordinator Mr. Sunil Gairola.
center will play an important role in systematically collecting locally produced agricultural products, including chaulai (amaranth), rajma (kidney beans), traditional local grains and other farm products from the Mori region. Sorting, grading and packaging of local products. Necessary value addition will also be undertaken to improve product quality, presentation and market readiness.Following this, the cooperative will undertake collective marketing of the products, helping small producers and Self-Help Groups gain better access to organized markets and potentially reduce their dependence on intermediaries.
The Collection Center will provide these women producers with an organized platform to collect, process, package and collectively market their locally produced and prepared products. The initiative is expected to enhance the identity, quality, packaging and market value of traditional grains and agricultural products while creating better livelihood and income-generation opportunities for rural women.
The initiative is being supported under the IFAD-funded REAP–Gramothan project, which focuses on strengthening rural enterprises, improving livelihoods, promoting women-led enterprises and creating sustainable market linkages for rural producers.
